insurance,
pension planning
and mortgage
in the insurance sector
at your service
management
Independent advice
built on trust
Assidu is an independent, family-owned insurance broker, firmly rooted in Switzerland and guided by a long-term perspective.
For almost 50 years, we have supported companies, public and subsidised entities, self-employed professionals and private clients in making informed decisions across three key areas: insurance and risk management, pension provision, pension planning and mortgage financing.
Trust, continuity and personal relationships shape the way we work. These principles guide how we select our people and partners and how we build relationships with every client.
Our philosophy: We do not represent an insurance company. We represent our clients.
We assess each client's needs, review existing insurance cover and compare competing solutions from our network of partners through a neutral and highly specialised approach.
One partner to protect people, assets and plans
The world of insurance, pensions and mortgage financing is becoming increasingly complex.
Our mission is to act as a beacon: to clarify the available options, explain their advantages and limitations, and guide you towards sound solutions without sales pressure or alarmist messaging.
At Assidu, cover, terms and premiums are tailored to each client following a thorough risk assessment.
How we can support you
We review your existing insurance cover, identify potential gaps and ensure that your insurance arrangements are consistent and aligned with the protection of your assets and wealth. Our expertise serves SMEs, large companies, public and subsidised entities, self-employed professionals and private clients.
We analyse each client's overall pension situation, including occupational pension provision, while taking tax and financial considerations into account throughout the different stages of life.
We compare market terms, assess mortgage affordability and align your mortgage strategy with your broader wealth and pension situation.
Private & business clients
Tailored solutions for every type of client
Our organisation is structured around the needs of the Swiss market, with dedicated expertise for each client segment:
SMEs and large companies, public and subsidised entities, self-employed professionals, private individuals and families.
Private individuals and families
We help protect your assets, income and future. From mortgage financing to retirement planning, you benefit from a dedicated point of contact who coordinates your overall situation.
Self-employed and independent professionals
Comprehensive protection for you, your professional activity and your assets. From voluntary occupational pension provision (2nd pillar/BVG) and 3rd pillar solutions to the protection of business assets, we coordinate your overall insurance and pension arrangements.
SMEs and large companies
Strategic support for business owners, CFOs, HR professionals and risk managers. We optimise risk management while ensuring alignment with applicable collective labour agreements and regulatory requirements.
- Business protection: public and corporate liability, directors' and officers' liability (D&O), cyber risks and industrial risks.
- Employee solutions: occupational pension provision (BVG/LPP), accident insurance (UVG/LAA) and daily sickness allowance insurance.
Public and subsidised entities
We support you throughout public insurance procurement procedures, from drafting technical tender specifications to the rigorous assessment of bids. Our specialised in-house team ensures transparency and compliance with Swiss public procurement requirements, including the Federal Act on Public Procurement (PPA) and the Intercantonal Agreement on Public Procurement (IVöB/AIMP).
Our added value
The independent,
client-focused alternative
Going directly to a single insurance company limits your options. At Assidu, we take a broader approach: we optimise the total cost of risk by selecting suitable cover from the market and negotiating competitive terms.
As a people-focused organisation that is 100% privately held, we prioritise quality, personal relationships and long-term partnerships.
Our capital is held entirely by the founding family and active management. We are not publicly listed and are not controlled by multinational groups or investment funds.
Contact our teamWe build lasting partnerships with our clients. Our role extends well beyond arranging an insurance contract: we provide ongoing support and remain a fixed, direct and dependable point of contact, particularly when a claim occurs.
Contact our teamInsurance and risk management, pensions and mortgages: we support private clients, self-employed professionals, SMEs, multinational companies and public and subsidised entities. Your dedicated adviser is supported by highly qualified in-house specialists and a back-office team.
Contact our teamOur approach
Understanding your situation. Anticipating what comes next.
Every mandate begins with careful listening and a comprehensive understanding of the client's situation. We analyse risks, compare the market and support each decision with a clear, structured and long-term perspective.
Risk analysis
Our approach begins with a thorough understanding of your business. We identify vulnerabilities before they result in losses and develop a risk strategy tailored to your organisation.
Risk placement in the market: tailored solutions backed by strong negotiating leverage
With more than CHF 200 million in annual premiums under management and a network of over 80 insurance partners – from general insurers to specialist providers – we have a strong negotiating position in the Swiss and international insurance markets. Our in-house specialists develop solutions aligned with each company's risk profile and negotiate policy cover and terms directly with insurers.
Expert claims handling and unwavering protection of your interests
The value of an insurance broker becomes particularly clear when a claim occurs. Our specialists coordinate with insurers and represent your interests throughout the claims process.































