Your independent insurance broker in Switzerland since 1979
Who we are. Our business, areas of expertise and approach.
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Governance and independence. An ownership structure designed for long-term decision-making.
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Explore our history. A family-owned company evolving across three generations.
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Principles and values. The principles that guide our decisions and professional relationships.
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Frequently asked questions Essential answers about Assidu and the role of an independent insurance broker.
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Who we are
Founded in 1979, Assidu SA is one of Switzerland’s leading independent insurance brokers. Through our nine locations, we support companies, public and subsidised entities, self-employed professionals, individuals and families.
Our areas of expertise include insurance and risk management, pension provision and pension planning, as well as mortgage financing. Our model combines the proximity of a family-owned company, the expertise of in-house specialists and the organisational strength of a national player. The volume of premiums entrusted to us strengthens our negotiating position with insurance companies, allowing our clients to benefit from the scale of our organisation.
at your service
management
Our mission
To make insurance, pension and mortgage financing matters easier to understand, enabling you to make informed decisions and protecting your interests over the long term.
Our specialists apply their expertise to analyse your situation neutrally, compare available solutions objectively and support you personally at every stage, particularly when managing and settling claims.
Independence embedded in our ownership structure
Assidu SA is 100% owned by the founding Dubied family and members of management who are operationally involved in the company.
Our capital therefore remains in the hands of people who work in the business every day, independently of stock-market pressures and international corporate groups.
This ownership structure supports long-term decision-making: the future of the company, its reputation and the interests of our clients take precedence over short-term returns.
It also gives us the freedom to compare the solutions available on the market and recommend those that are best suited to each client’s situation.
A family council focused on generational continuity
Our family council helps preserve the company’s values and ensure continuity of the entrepreneurial project from one generation to the next. The third generation is now actively involved in Assidu, continuing the project initiated by its founder.
Members of the founding family and shareholder-managers remain operationally involved in client work, as advisers, specialists and portfolio managers. This proximity keeps management closely connected to the realities faced by our clients and teams, and to developments in the market.
Three generations, one long-term vision
Since its foundation by Pierre Dubied , Assidu has developed around consistent principles: provide independent advice, strengthen in-house expertise and build lasting relationships.
The principles that guide us
Expertise and experience
A high level of in-house professional knowledge.
Client focus
Recommendations based on each client’s situation, objectives and priorities.
Neutrality
An open comparison of available solutions, free from conflicts of interest.
Continuity
Stable points of contact and professional relationships built to last.
Integrity
Decisions and conduct guided by honesty, transparency and respect for applicable rules.
Respect
A professional working environment attentive to both clients and employees.
Expertise developed over the long term
Assidu is a training company. We train apprentices, welcome university interns and actively support the continuing professional development of our talents, including programmes leading to qualifications such as Swiss Federal Diploma of Higher Education, Certificates of Advanced Studies (CAS) and other recognised qualifications. We actively finance professional development across our teams.
This approach contributes to the stability of our teams: the average length of service at Assidu is 11 years. Many employees have supported the same clients for more than ten years, which strengthens the continuity of the relationship and deepens their understanding of each client's circumstances.
Frequently asked questions about Assidu and insurance brokerage
An insurance agent, or tied insurance intermediary, distributes the products of the insurance company that employs or mandates them. An insurance broker, or untied insurance intermediery is mandated by the client compares offers from several insurers and represents the client's interests in negotiations. At Assidu, this comparison draws on more than 80 insurance and banking partners. This distinction is set out in the Swiss Insurance Supervision Act (ISA) and determines how an intermediary is classified and registered with FINMA.
An independent insurance broker analyses a client’s needs, obtains and compares offers from several insurance companies, negotiates suitable terms and supports the client in implementing and managing the resulting solutions. Unlike an insurance agent, an independent broker is not tied to a single insurance company and represents the client’s interests.
Assidu combines multidisciplinary in-house expertise, family ownership and a strong regional presence. This structure provides clients with stable points of contact, short decision-making channels and long-term support.
The entire share capital of Assidu SA is held by the founding Dubied family and members of management who are actively involved in the company. Assidu is neither publicly listed nor controlled by an investment fund or multinational group.
Yes. Assidu supports clients throughout the claims process. Our in-house specialists coordinate with the insurance companies, assist with the required documentation and represent the client’s interests throughout the handling and settlement of the claim.
Yes. Assidu SA is entered in FINMA’s public register as an untied insurance intermediary under registration number F01460823. This registration relates to its insurance intermediation activities.
Assidu supports individuals and families, self-employed professionals, companies ranging from SMEs to large organisations, and public and subsidised entities. Our areas of expertise include insurance and risk management, occupational and personal pension provision, financial planning and mortgage financing.